Privacy Policy

This policy explains what information PC Alley Computer Trading ("PC Alley", "we") collects when you shop at store.pc-alley.com, visit one of our branches, or message our Facebook Pages and Instagram accounts, and what we do with it. We follow the Philippine Data Privacy Act of 2012 (Republic Act No. 10173).

Information we collect

• Orders and accounts: your name, mobile number, email address, delivery address, the items you buy, and how you pay.
• Messages on Facebook Messenger and Instagram: when you message one of our Pages, Meta sends us your page-scoped ID, your public profile name and picture, and the content of the messages, photos and files you send. We also keep the replies our staff and our assistant send you.
• Continue with Facebook: if you sign in to your store account with Facebook, Facebook shares your name, email address and an app-specific Facebook ID with us. We use them only to create and sign in to your account; we never post to Facebook for you.
• Forms you fill in: for example a reservation, installment application or custom build quote.
• Basic technical data and cookies: your IP address, browser type and the cookies described below, used to keep the site secure and working, remember your cart and sign-in, and measure our advertising.

How we use it

• To answer your questions, process and deliver orders, reserve units, and help with installment applications.
• To provide warranty and after-sales support.
• To route your conversation to the right branch and staff member.
• To let our automated assistant reply to common questions (prices, stock, warranty, delivery, installment) and pass you to a staff member when needed.

We never use the content of your Messenger or Instagram messages for advertising, and we do not sell your personal information to anyone.

Cookies and advertising measurement

This website uses cookies to keep your cart and sign-in, and to remember which ad or link brought you here.

It also uses the Meta Pixel and Meta's Conversions API so we can measure how well our Facebook and Instagram ads work. Our pages also load the Facebook JavaScript SDK, which powers Continue with Facebook and tells Meta that a page was viewed. When you view the site, ask for a quote, or place an order, your browser and our server send Meta the event, your IP address, browser details and Meta's cookies (_fbp, _fbc). For orders and quote requests we also send your email address, mobile number, name, city, province and postal code in hashed (scrambled) form, so Meta can match the event to an account without receiving the plain details. Meta uses this under its own Privacy Policy.

You can opt out by blocking cookies in your browser, and you can control ads based on activity from other websites in your Facebook Settings & privacy > Settings > Ad preferences.

Who processes the data for us

We share information only with service providers that help us run the shop, and only for that purpose:

• Hostinger: web hosting and database for this store and our message inbox.
• Anthropic: the AI model behind our automated assistant, which reads a customer's message to draft a reply.
• n8n: workflow automation that connects our assistant to our inbox.
• HighLevel: customer relationship management and messaging tools used by our branches.
• Meta (Facebook and Instagram): the platform that delivers the messages, and the advertising measurement described above.
• Couriers and financing partners, only when you choose delivery or an installment plan.

Some of these providers, including Anthropic, n8n, HighLevel and Meta, store or process data outside the Philippines. We only use providers that protect the data with safeguards comparable to Philippine law.

How long we keep it

Order and warranty records are kept for as long as the law requires for sales and tax records. Message history is kept so our staff can see earlier conversations, and is deleted 3 years after your last contact with us, or sooner if you ask.

Your rights

Under the Data Privacy Act you can ask to see, correct or delete the information we hold about you, and object to how we use it. To have your data deleted, follow the steps on our Data Deletion page. Our Data Protection Officer can be reached at inquiry@pc-alley.com. If you are not satisfied with our answer, you can complain to the National Privacy Commission.

Security

Data is stored on secured servers, sent over encrypted connections (HTTPS), and only staff who need it can see it.

Contact us

For privacy questions or requests, email inquiry@pc-alley.com or call +63 905 534 9705.

Changes

If we change this policy we will update the date at the top of this page.